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Meta wants to create awareness against misinformation with ‘Know What’s Real’ campaign

Meta is launching a “Know What’s Real” campaign with its fact-checking partners to raise awareness around misinformation.

Meta on Tuesday launched a new “Know What’s Real” campaign aiming to drive awareness about the importance of fighting misinformation. The company will try to use the campaign to educate  about how to identify and address misinformation on WhatsApp and Instagram.

“Meta is committed to fighting misinformation online. We have invested in industry leading programs like setting up a robust network of independent fact-checkers that work to debunk false claims and help citizens access reliable information, including collaborating with MCA to launch a WhatsApp tipline to curb AI-generated misinformation. The campaign is an extension of our ongoing efforts to prevent the spread of misinformation and serves as a simple safety guide to educate people on the role they can play to combat it,” said Shivnath Thukral, Director, Public Policy India, Meta, in a press statement.

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