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iPhones in EU could soon run one of the first alternative app stores

MacPaw and Epic Games are set to offer the first alternative app marketplaces on iPhone in the EU.

MacPaw, the tech company known for its popular subscription-based service Setapp, has some news for iPhone users in the EU. Starting in April, Setapp will be available as an alternative app marketplace on iPhones. This move is part of Apple’s efforts to comply with the Digital Markets Act, and it’s bringing about several changes with the release of iOS 17.4.

The Setapp Mobile beta promises to offer a “carefully selected assortment of apps”. Whether you’re looking to boost your productivity, unleash your creativity, improve your daily routines, or make everyday tasks easier, Setapp has got you covered.

MacPaw is one of the first companies, along with Epic Games, to announce plans to offer an alternative app marketplace on the iPhone in the EU.

Setapp subscribers on the Mac have already been able to access a collection of iOS apps using a QR code system for a monthly fee of $9.99. The service includes fan favorites like Ulysses, Spark Mail, Unite, Yoink, and many more. Now, with the upcoming release of iOS 17.4, iPhone users in the EU will be able to enjoy the same benefits directly on their devices.

Apple is expected to release iOS 17.4 on or before March 6, in line with the deadline for complying with the Digital Markets Act. It’s important to note that these changes are specific to the EU and do not apply outside of it, nor do they apply to iPadOS in any country.

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