Mozilla is working on a new built-in Review checker feature that will be available from November 21 on Firefox 120 desktop or Android.
Mozilla is reportedly working on a new built-in fake review-checker for Firefox. Dubbed ‘Review Checker’, the upcoming feature will be powered by Fakespot, a startup that was acquired by Mozilla earlier this year.
A recent report by MSPowerUser suggests that the feature will initially work on e-commerce sites like Amazon, Walmart and Best Buy with Mozilla planning to include support for more websites in the future.
For those wondering, Fakespot makes use of machine learning and artificial intelligence to detect patterns and similarities between reviews and help users differentiate a fake review from a real one. It then grades product reviews from A to F, with reliable-looking reviews getting A while F means it is most likely fake. The company also offers review-checking services on its website and also has extensions for popular browsers like Chrome and Safari.
The built-in feature won’t likely affect browser performance. (Image Source; MSPowerUser)
Firefox’s new ‘Review Checker’ can be found by visiting a product page on supported websites and clicking on the new price tag icon to the right of the address bar. It will then analyze all reviews on the page and grade them accordingly so you can easily distinguish real from fake ones.
Also Read | Samsung Galaxy 24 Ultra might be exclusively powered by Snapdragon 8 Gen 3
It looks like Mozilla has just started testing the feature and said it will be available for everyone from November 21 with Firefox version 120 for desktop and Android. The company says ‘Review Checker’ makes use of Oblivious HTTP, which prevents it from linking the user with the device they are using and the products they have viewed.
Fake reviews are more common than you might think, with Trustpilot’s second annual Transparency Report removing around 2.7 million fraudulent reviews in 2021. In the last few years, Amazon has removed thousands of fake reviews, but recent advancements in generative might make it harder to differentiate a genuine review from a fake one.
Source:indianexpresscom