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Big Tech AI race continues: Top announcements from Google, Nvidia, Adobe, & Microsoft this week

From Microsoft’s new Image Creator to Google’s new ChatGPT competitor, here are this week’s major generative AI announcements summed up.

Generative AI is slated to become the “next big thing,” transforming how people work in both corporate and personal settings. Realising its potential, companies are racing to integrate the technology into their products. Only last week we saw major announcements from the likes of Google and Microsoft, and just a few days since then, those companies (and a few others) are back with more.  Below, we list the latest and greatest in the field of AI this week.

Nvidia

At its annual GPU Technology Conference, Nvidia announced a set of cloud services designed to assist businesses to build and test their own generative AI models. Getty Images, Morningstar, Quantiphi and Shutterstock are among the companies that will be “creating and using AI models, applications and services being built with the new Nvidia AI Foundations services that span language, images, video and 3D.”

Enterprises can use the Nvidia NeMo language service and the Nvidia Picasso image, video, and 3D service to build “proprietary, domain-specific, generative AI applications for intelligent chat and customer support, professional content creation, digital simulation and more.”

Models available on the service are of varying sizes – from 8 billion to 530 billion parameters – and will be regularly updated with additional training data, giving enterprises broad options for various requirements.

Adobe

Adobe is another player stepping into generative AI with the launch of its latest product, Firefly. Firefly is a new family of creative generative AI models designed to empower “customers of all experience levels to generate high-quality images and stunning text effects.”

Firefly will be a part of a series of new Adobe Sensei generative AI services across the company’s Creative Cloud, Document Cloud, Experience Cloud, and Express workflows. The tool will initially focus on generating text and image effects, and the first apps to benefit from integration will be Adobe Express, Adobe Experience Manager, Adobe Photoshop and Adobe Illustrator.

Adobe says that Firefly will be made up of multiple models, “tailored to serve customers with a wide array of skill sets and technical backgrounds,” working across a variety of use cases. The company’s first model has been trained on Adobe Stock Images.

Google

While Nvidia and Adobe’s products are designed for enterprises, Google’s newly unveiled Bard AI chatbot will be opened up for everyone to use as they see fit, much like ChatGPT and Bing Chat. In a blog post, Google describes Bard as an early experiment to “boost your productivity, accelerate your ideas and fuel your curiosity.” You can use the AI chatbot to get tips, explanations for difficult topics, or creative assistance when you’re out of ideas.

Similar to ChatGPT, Bard is powered by a large language model (LLM), a lightweight and optimised version of LaMDA, and Google says it will be updated with newer, more capable models over time. Google also says Bard may not always get things right, just like ChatGPT. The company adds that it’ll continue to improve the bot and add capabilities, including coding, more languages, and multimodal experiences. The bot is also yet to be integrated into Google Search.

Visiting bard.google.com, the chatbot’s website, shows that it isn’t available in India at the moment. When it does, you’ll have to sign up to get started.

Microsoft

Microsoft on Tuesday added a new AI-powered function to its search engine Bing – AI-powered visuals. Powered by OpenAI’s Dall-E, the new tool will allow users to generate images using textual inputs. For example, asking it for an image of a “camel pulling a sleigh through the snows of the Arctic” will get the bot to produce outputs accordingly – something you’ll be hard-pressed to find on the web.

The tool is called Bing Image Creator and will be available to Bing and Microsoft Edge users in preview. On Microsoft Edge, the image generator will become available in the browser’s search bar. It will roll out initially in Bing’s “Creative Mode” but will eventually become fully integrated into Bing Chat, Microsoft said.

Microsoft’s announcement for the image generator comes not long after its announcement about Copilot, a feature that integrates generative AI capabilities into 365 Office apps.

Source:indianexpress.com

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