Google recently started offering a generative AI capability called SGE, similar to the GPT-4 powered new Bing as part of an early access experiment.
Google is taking a different approach in offering AI-generated search results, powered by its Bard. The search engine giant has now started testing a new layout that’s less intrusive, which is currently available to select users. According to a tweet by Glenn Gabe, the ‘SGE Lite’ (Search Generative Experience) will not trigger a large block by default and will show more buttons for users who like to access additional information.
Google recently started offering a generative AI capability called SGE, similar to the GPT-4 powered new Bing as part of an early access experiment. When enabled, Google will offer specific responses to user queries. However, this would take up a large block of the browser by default, affecting publishers.
SGE continues to evolve. I’m now seeing what I’m calling “SGE lite” in the SERPs. SGE doesn’t trigger a large block by default anymore… it’s now much smaller with a large “Show more” button. Again, IMO SGE will not roll out unless it’s revenue-neutral or positive… Stay tuned: pic.twitter.com/JSlUJ7V7ef
— Glenn Gabe (@glenngabe) October 7, 2023
Glenn also shares that Google will not roll out this capability to the general public unless it is revenue-neutral or positive. Right now, the search engine is one of Google’s biggest revenue-generating products. Given that the new Bing hasn’t been that successful in increasing its market share, Google will be very cautious about how it rolls out the new generative AI capabilities to its search engine. We were also able to experience the new lite version of SGE on Google.
New AI-powered UX on Google (Express Photo)
It is also worth noting that to enable the new AI-powered SGE experience on Google, the company has to run large language generative AI models on its servers, which is an expensive task. On top of that, the content generated by AI might not be accurate due to limitations like hallucinations.
Source:indianexpress.com