Threads witnessed instantaneous success and clocked over 100 million sign-ups within a few days of its official launch.
Threads by Instagram struggles to maintain its initial user engagement. Recent data from a Similarweb report highlights a significant setback, revealing a staggering 79 per cent drop in traffic within a month. This sharp decline highlights a notable decrease in user interaction and activity on the X (formerly Twitter) alternative.
According to the report, the Threads Android app witnessed a peak traffic of 49.3 million daily active users on July 7, which is currently down to just 10.3 million daily active users. Similarly, the average time spent on the platform has also gone down from 21 minutes a day to just 3 minutes a day in the US.
In comparison, Threads’ contemporary X currently has over 100 million active users, who spend an average time of around 25 minutes per day, indicating higher activity.
Source:indianexpress.com