The Cupertino-based company is secretly building its own AI chatbot to rival OpenAI, Google and Meta.
Apple is developing its own artificial intelligence large language models internally as the competition in the AI landscape gets fierce. Bloomberg News reported Wednesday that Cupertino has created a chatbot service, internally called “Apple GPT” by some engineers.
Apple has constructed its own internal infrastructure upon which it will build large language models to compete with OpenAI’s ChatGPT, Google’s Bard, and Meta’s Llama. Sources told the outlet that the framework is codenamed “Ajax.”
It was first built last year and runs on Google Cloud. Right now, access to the chatbot is limited within Apple. Some Apple employees believe Apple could announce a significant AI announcement as early as next year.
The move signals how Apple is taking advanced steps into the generative AI space, especially after OpenAI released ChatGPT, which has become widely popular among users. The surprise success of ChatGPT has led to the creation of rival AI chatbots from Google and Microsoft.
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Cupertino rarely uses the term “artificial intelligence,” but it is known that the company uses AI across its products which includes the popular voice assistant Siri.
Earlier this year, Apple barred employees from using ChatGPT internally as well as the Microsoft-owned GitHub Copilot, an AI code-writing assistant. Apple reportedly purchased two AI startups in 2020, giving significant clues about the company’s long-term plans to bring AI to many of its core products and apps.
In the company’s quarterly earnings call this year, CEO Tim Cook said Apple is planning to “weave” AI into its products but he also cautioned about the future of the technology.
Earlier this week, mobile chipmaker Qualcomm said it would work with Meta to bring the social media giant’s new large language model, Llama 2, to run on Qualcomm chips on phones and PCs starting in 2024
Source:indianexpress.com