Google on Wednesday added that in the coming weeks it would use AI called MUM to further better searches related to sensitive topics.
When U.S. actress Natalie Morales carried out a Google search for “Latina teen” in 2019, she described in a tweet that all she encountered was pornography.
Her experience may be different now.
The Alphabet Inc unit has cut explicit results by 30% over the past year in searches for “latina teenager” and others related to ethnicity, sexual preference and gender, Tulsee Doshi, head of product for Google’s responsible AI team, told Reuters on Wednesday.
Doshi said Google had rolled out new artificial intelligence software, known as BERT, to better interpret when someone was seeking racy results or more general ones.
Beside “latina teenager,” other queries now showing different results include “la chef lesbienne,” “college dorm room,” “latina yoga instructor” and “lesbienne bus,” according to Google.
“It’s all been a set of over-sexualized results,” Doshi said, adding that those historically suggestive search results were potentially shocking to many users.
Morales did not immediately respond to a request for comment through a representative. Her 2019 tweet said she had been seeking images for a presentation, and had noticed a contrast in results for “teen” by itself, which she described as “all the normal teenager stuff,” and called on Google to investigate.
The search giant has spent years addressing feedback about offensive content in its advertising tools and in results from searches for “hot” and “ceo.” It also cut sexualized results for “Black girls” after a 2013 journal article by author Safiya Noble raised concerns about the harmful representations.
Google on Wednesday added that in the coming weeks it would use AI called MUM to begin better detecting of when to show support resources related to suicide, domestic violence, sexual assault and substance abuse.
MUM should recognize “Sydney suicide hot spots” as a query for jumping locations, not travel, and aid with longer questions, including “why did he attack me when i said i dont love him” and “most common ways suicide is completed,” Google said.
Reporting by Paresh Dave; Editing by Karishma Singh
Source: indianexpress.com